After immigrating from her native Massachusetts in the 80's, Prettybird filmmaker Peggy Sirota found herself working at Fred Segal's in Hollywood where she taught herself how to use a camera. She was soon taking headshots for her actor/model co-workers and a career as a photographer was born.

Twenty years later, Sirota is now known for her heartfelt, evocative, slice-of-life imagery and her "Elegant Snapshots". Her candid and emotional images reveal much about her subjects as she captures authentic whimsy, playfulness, joy and introspection.

Sirota has photgraphed some of the most famous personalities in the world including Steven Spielberg, Madonna, Yoko Ono, Jack Nicholson, Brad Pitt, His Holiness The 14th Dalai Lama, Julia Roberts, Harrison Ford, Tina Turner, Cameron Diaz, President George W. Bush, Nicole Kidman, Tom Ford, 50 Cent, Jodie Foster, George Clooney, Jennifer Aniston, Tom Cruise, Jessica Simpson, Fergie, Catherine Zeta-Jones and Al Green. Athletes including Michael Jordan, Tom Brady, Tiger Woods, Michelle Quan, John McEnroe, Nolan Ryan, Sugar Ray Leonard, Dale Earnhardt Jr., Andre Agassi, Kobe Bryant, John Elway, Laird Hamilton and Dwayne Wade. Her portraits have graced the covers and pages of GQ, Vanity Fair, Rolling Stone, Esquire, Interview, French Vogue, Italian Vogue, Vogue Bambini and many others.

Sirota has created advertising campaigns for Burberry, Zegna, Nautica, Barney's, Oscar De La Renta, Banana Republic, Pac Sun, Nike, Lucky Brand Jeans, LEI, Adidas, Keds, Levis, Roxi and Neiman Marcus. Beauty and fragrance campaigns have included Clinique, Guerlain, Dove, Lac?me, Maybelline, Revlon, Clairol, Stetson, L'Oreal, Clairins and Oil of Olay. Other advertising clients include Patek Phillippe, American Express, Kraft, AT&T, Sony Pictures, Apple, Disney, Match.com, T-Mobile, Warner Brothers, Microsoft, Tag Heuer, Club Med, Four Seasons Hotels and HBO. Automotive clients include Acura, Mercedes, BMW, GM, Toyota, Buick, Infinity and Chevrolet. Sirota's 1998 Volvo campaign garnered much attention being the first to infuse lifestyle imagery into automotive advertising.

Sirota started directing television commercials in 1994. Her clients include American Airlines, AT&T, Banana Republic, Chrysler, Stetson, Coke, Coppertone, Dial, GM, Kellogg's, Kraft, Match.com, MasterCard, Mercedes, NASCAR, Pantene, Sony, Toyota, Volvo, Youth Smoking Prevention and the widely celebrated ?Happy? spots for Clinique.

In 2000, Sirota's first book GUESS WHO? was published by Steidl. An interactive book of celebrity-in-disguise portraits, GUESS WHO? challenges its reader to decipher, identity and search for subtext. The Fahey/Klein Gallery in Los Angeles staged an exhibition of images from GUESS WHO? soon after its publication. All of Sirota's profits from GUESS WHO? and its exhibition were donated to AIDS Project Los Angeles.